DIGESTS

BBC Resources has appointed Mark Owens as its new head of marketing. He comes from L’Oréal, where he was marketing manager coiffure and collections.

Wella is collaborating with Warner Home Video to extend its sponsorship of TV sitcom Friends as the latest series is released on video. The Wella Experience campaign will appear on Friends rental videos, and money-off vouchers for Experience products will appear inside retail Friends video sleeves.

Mills & Allen and More O’Ferrall, the poster contractors, have been commissioned to build a sculpture with poster sites (right) at Wandsworth roundabout – a similar initiative to the sculpture at the Old Street roundabout. The borough council has approved the project, which will be designed by award-winning architect Patrick Davies.

Jonathan Hustler, former marketing director of Eastern Counties Newspapers, has been appointed to the new role of publishing director. His brief is to sharpen the way ECN markets its portfolio of daily and weekly titles.

Paramount Comedy Channel’s Tony Orsten has been promoted from director of programming to deputy managing director. Asif Zubairy, who was producer for The Big Breakfast, Clive James’ and Jonathan Ross’ shows, will also join the channel as director of programming.

The Observer is launching a discount card offering readers 20 per cent off a single purchase of any amount of Penguin books from Waterstones. The promotion will be supported by radio advertising on February 27 and 28. Creative work is being handled by Ogilvy & Mather and media by New PHD.

Carlton is promoting its video chart show Videotech with a four-month bus-back campaign covering the main London routes. The campaign will be supported by an in-store promotion in Tower Records London shops.

Jon Puleston, marketing services manager at poster specialist Poster Publicity Ltd, is leaving to join The Mirror Group in the role of deputy advertising marketing controller. Puleston, who was formerly marketing director at Buspak, replaces Alan Renwick, who has left to write a book.

London News Radio has applied for a licence to launch Scottish News Radio – a combination of LBC 1152am and News Direct 97.3fm.

Virgin Radio has appointed Rob Ramsey as its head of promotions. He was previously promotions manager.

Channel 5 is launching new programmes for pre-school children, seven to 12-year-olds and young teen audiences. They include two new commissions, seven re-commissions and six pilots.

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