The men’s magazine sector continues to grab the headlines as FHM, Maxim and Loaded continue their inexorable penetration of the market. The most successful publication by far is FHM which, having increased its circulation from 115,034 in July to December 1995, to 365,341 in the same period of 1996, has jumped by a further 278,000 […]
Just as retailers are continually putting the squeeze on packaged goods manufacturers’ profits – not necessarily to anyone’s advantage – marketers are taking tighter control of their advertising costs and are increasingly ruthless when examining agency invoices. Sales promotion agencies are being dazzled by the glare as the spotlight turns on them. Kevin Twitty, chairman […]
MediaVest has launched its biggest piece of proprietary research, which investigates young people’s media consumption. The findings are depressing for ITV and the national newspapers. The 60,000 research project, called MediaLinx, reveals that newspapers and ITV are increasingly rejected by 16 to 24-year-olds. They classify them as something their parents would choose to read or […]
Chris Smith, the Culture Secretary, is walking a tightrope. In fact, he’s walking several and they are interlinked, like a cat’s cradle. Fall off one, and the chances are he’ll fall off them all – so, as he made clear last week to members of the Broadcasting Press Guild, he is proceeding very cautiously. The […]
Since the mid-Eighties, trends in the exhibition industry have fluctuated, partly due to the vagaries of the economy which influenced marketing budgets, but also due to the technical developments in stand construction. The economic boom ten years ago resulted in increased investment in custom-built stands – companies could afford to throw money at elaborate designs […]
ITV weather presenter Sian Lloyd will wash car windscreens in between weather reports as part of a guerrilla marketing stunt set up by FCA! to promote Wales to London drivers. A band of promotion girls will help Lloyd and will hand out air fresheners carrying the message ‘real fresh air only two hours away’ in […]
Syd Pennington, head of direct and retail at financial services giant Royal Sun Alliance, will take the top marketing job when Peter Taylor retires next month. Taylor has overall marketing responsibility for the whole group in his role as group director for human resources, communications and marketing. Pennington will take up the group marketing reins […]
Who indeed would want to “risk the wrath” of reluctant cold call recipients? Who would also want to waste their own time and money on calling people who were never going to be responsive? Much is made of the cost of setting up a call centre – but expertise counts too. It simply isn’t a […]
ITV weather presenter Sian Lloyd will wash car windscreens in between weather reports as part of a guerrilla marketing stunt set up by FCA! to promote Wales to London drivers. A band of promotion girls will help Lloyd and will hand out air fresheners carrying the message ‘real fresh air only two hours away’ in […]
Syd Pennington, head of direct and retail at financial services giant Royal Sun Alliance, will take the top marketing job when Peter Taylor retires next month. Taylor has overall marketing responsibility for the whole group in his role as group director for human resources, communications and marketing. Pennington will take up the group marketing reins […]
Advertising guidelines are to be drawn up for gas and electricity utilities, following a flood of industry com-plaints over price comparisons in ads. To prevent confusion arising among consumers, the Advertising Standards Authority and CAP decided to take steps to make the rules crystal clear last Wednesday. The copy advice team is to talk to […]
Who indeed would want to “risk the wrath” of reluctant cold call recipients? Who would also want to waste their own time and money on calling people who were never going to be responsive? Much is made of the cost of setting up a call centre – but expertise counts too. It simply isn’t a […]
The New Millennium Experience Company is still seeking more than 90m in sponsorship funds to support the Millennium Dome at Greenwich and the national Millennium Festival. That is despite the announcement yesterday of three new headline sponsors, which include Tesco and British Sky Broadcasting (BSkyB). The NMEC unveiled sponsorship deals, embracing those previously announced, totalling […]
Management meetings have been called this week at CLT-UFA-owned radio stations, fuelling speculation that the communications giant is poised to sell off its UK radio interests. Management at Atlantic 252, wholly owned by CLT, and at Talk Radio, in which CLT has a controlling interest, are understood to have met with staff to discuss the […]
Vienna’s famous river may not be as blue as it was in the 19th century but the city remains one of the conference capitals of the world, as it was in the days when right-wing royal Prince Metternich hosted the Congress of Vienna, which helped redraw the map of Europe. Officially, the city is now […]