DIGESTS

Norwich Union Life & Pensions has restructured its marketing department. The move follows the appointment of Mike Kirsch to sales and marketing director last October. Head of marketing Martin Smith will have overall responsibility for product

Norwich Union Life & Pensions has restructured its marketing department. The move follows the appointment of Mike Kirsch to sales and marketing director last October. Head of marketing Martin Smith will have overall responsibility for product management and development after the reshuffle.

AST, the computer company and subsidiary of Samsung, is to cut its UK marketing department from eight to two. The move follows a restructuring of the business to focus solely on the production of notebook computers which make up about 30 per cent of its business.

Boots the Chemist is launching its first foray into the home shopping market using the database it has built from its Advantage Card. It is spending 5m on the launch of Boots Mother & Baby at Home – the cost of producing and sending out 500,000 catalogues and setting up call and distribution centres.

Visa International is to be a global sponsor of the 1999 Rugby World Cup. It will be the tournament’s official payment card.

Shirley Robinson, marketing manager at Rothmans (UK), has been appointed as the international promotions manager for Rothmans International Services.

Matthew Clark is investing 6m in wine-in-box brand Stowells of Chelsea, with new packaging and a direct mail campaign.

IDV is to relinquish marketing and distribution of Stolichnaya vodka in the UK from March 30. It will be distributed by Plodimex UK, a subsidiary of brand owner Sojuzplodoimport.

Del Monte has reorganised its marketing department, with former general sales manager Robert Dodson taking responsibility for marketing and sales in his new role as commercial director. Angela Ellis has been promoted to UK marketing manager.

L’Oréal, the French cosmetics giant, is launching a treatment to counter hair loss under its Kérastase label. The product, called Intervention Hairloss with Aminexil, will be available through Kérastase salons, and is meant for both men and women.

Ken Hillson has been promoted to head of UK sales at tobacco manufacturer JT International Europe. The former marketing manager has replaced John Henderson who has left the company.

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