Fantasy World Cup, the special TV series based on Fantasy Football starring Frank Skinner and David Baddiel, is to launch spin-off football shirts.
The shirts will be based on the England strip, but will carry Fantasy Football branding rather than England branding.
The merchandising is being handled by Zone.
A spokesman for Avalon, the independent production company which has the rights to the series, confirms: “We are putting together a merchandising plan for the series.” He adds that the plans have yet to be finalised.
ITV, which swiped the series from the BBC, is looking for a 3m sponsor for the 16 episodes, which will air after live World Cup matches (MW December 12 1997).
Vauxhall, Budweiser and Ben Sherman are among the companies to have shown an interest in the deal. A decision is expected within the next two weeks.
Last October, the comic duo were paid 3m to make the transfer from the BBC by ITV’s director of programmes David Liddiment.