No U-turn plans for Virgin Cola

With reference to your article last week claiming a U-turn at Virgin over expansion plans, let me say that it is always a surprise to read an article on holiday about a subject which one did not even discuss with the journalist concerned!

Therefore let me put the record straight. Virgin is not engaged in a U-turn over its packaged goods strategy. We are expanding our cola, both in the UK and into new markets in the US, South Africa and Europe.

This year will also see the launch of more Virgin Vie cosmetics stores, Virgin Clothing and an expansion of the Virgin Cinemas, Virgin Direct, Virgin Atlantic and Virgin Trains operations.

As I said to the journalist, we are not planning any other major business launches this year (the above is quite sufficient), but our early experience with packaged goods is encouraging, despite the best efforts of our competitors to rubbish our strategy.

Will Whitehorn

Corporate Affairs Director

Virgin Group of Companies

London

There seems ample evidence from Will Whitehorn’s own testimony, quoted in the article, that Virgin is treading carefully. Nevertheless, “Branson culls expansion plans” could have been better construed as “Branson culls brand extension plans” in the caption heading the story – Editor.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here