Western Union programme to air this week

An advertiser-funded programme put together by money transfer company Western Union goes on air on ITV this Saturday.

The 30-minute programme, called Western Union World Football, has been produced and distributed by CSI.

CSI is one of the biggest sports TV programming production companies in the world and was recently bought by Lowe’s Octagon group.

The programme will be broadcast in more than 100 countries and features soccer news from around the world, with an emphasis on the sport in the emerging nations.

In the UK, the programme is called World Football and is sponsored by Western Union to meet ITC guidelines.

The concept, which was initiated by Premiere Consulting, affiliated to the DMB&B Group, aims to generate brand awareness for DMB&B client Western Union using bumper credits.

Jim O’Toole, managing director of Premiere Consulting, says: “This is an international programme to address an international brief. Western Union operates in 140 markets. The UK is just one element of that.”

The programme will be made in English and Spanish, and also in a blank version so each country’s broadcaster can dub the footage with a local voiceover.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here