The new face of Diet Pepsi is Saffron, lead singer of the band Republica.
As Pepsi’s Face of 98, she will be at the centre of a joint promotion between clothing chain Jeffrey Rogers and the diet brand. A 3-D jigsaw picture of the singer will be used to entice customers into Jeffrey Rogers stores, where they will receive a can of Diet Pepsi with every purchase. Instant-win cards will also be handed out during the promotion, which is to run in April, and again in October. Below-the-line work is being handled by Claydon Heeley.