BT chief takes top role at Cellnet

BT has hired a new managing director for its mobile phone subsidiary Cellnet.

BT has hired a new managing director for its mobile phone subsidiary Cellnet.

Peter Erskine’s appointment is seen by City sources as a sign that BT, which owns 60 per cent of the troubled mobile phone network operator, wants to tighten its control of the operation. BT is trying to buy out Securicor, which holds the other 40 per cent stake, but is prevented from doing so by Oftel regulations.

Erskine, formerly managing director of BT’s mobile division and president and chief executive officer of its global corporate business Concert Communications Services, was most recently managing director of BT’s UK business division.

Ray Smith, who has only been in the post since last April, becomes chief operating officer. He also joined from BT, but has had a difficult 12 months.

“The senior management at BT has decided that 1998 will be the year that it sorts out Cellnet,” says Hoare Govett telecoms analyst Jim McCafferty. “Mobile has become a key objective for BT. It has been concentrating on the global side of its business with MCI and Worldcom and is only now realising that its mobile assets are just as valuable.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here