Optimedia has been appointed to handle the 1m media planning and buying for the Victoria Wine off-licence chain and its out-of-town wine warehouse brand Martha’s Vineyard. The account was formerly held by Zenith.

The BBC has launched the Tomorrow’s World magazine (right) at a launch price of 1. The launch is being promoted in the national press, radio and through direct mail to schools and teachers.

The Radio Authority has received 14 applications for the FM licence for the North-east. They include bids from Capital Radio, Chrysalis Radio, Jazz FM, and the London News Network. The authority will announce the winner in the autumn.

The Daily Telegraph, The Times and the Guardian have all shown healthy increases in readership in the latest National Readership Survey. However, for the year ended January 1998, only 56.4 per cent of the adult population read at least one national newspaper compared with 57.6 per cent for the year ended January 1997.

Granada Sky Broadcasting will change the name of its women’s interest channel Good Life, to Granada Breeze from May 1.

Talk Radio is in discussion with a number of supermarkets and petrol service stations about transmitting live World Cup games to their outlets during the finals.

Beamish, the Scottish Courage brand, will sponsor the cable and satellite station VH1 on St. Patrick’s Day, March 17.

Evian, the bottled water suppliers, will release a dance album later this month, called Club Nation. The album was put together by music agencies FFI Beatwax and the Music & Media Partnership.

IPC magazines is relaunching Women & Golf which it acquired last November. The new look April issue will feature a new logo and design, a glossy cover and increased pagination.

The Granada Media Group has appointed Ian McBride to the newly-created role of managing editor. He was formerly head of factual drama for Granada. Jeff Pope has been appointed to replace him…

…World In Action, ITV’s current affairs programme, has hired Jeff Anderson as its new editor.

In PosterWatch last week, we inadvertently omitted the source of the research findings. RSL Signpost carried out the research and interviewed 300 adults aged 18 to 60.

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