DIGESTS

WH Smith has appointed Steve Walker to head its integration team which will merge it with new acquisition John Menzies. Walker is the president and chief operating officer of WH Smith in the US. WH Smith has a UK staff of about 15,000 and marketing department of 40, while Menzies has staff of 4,700 and an eight-strong marketing team.

Orange, the mobile phone network, is to be the 1m title sponsor of the British Academy Awards for film.

Ford is stopping production of its slow-selling Scorpio model.

McVitie’s Prepared Foods is investing in its Linda McCartney vegetarian foods and has launched a new range of international dishes under the sub-brand Linda McCartney ‘On Tour’.

Somerfield Stores has promoted relationship marketing manager Andrew Denton to the position of head of customer loyalty.

The Direct Marketing Association has launched three new sets of guidelines for sampling, inserts and home shopping. They follow the launch of the DMA’s new Code of Practice last year.

The Marketing Society has unveiled a new corporate identity created by the Identica Partnership. It will be displayed on Maiden Outdoor’s Piccadilly Circus Spectacolor illuminated site.

Airtours is due to announce details of a new loyalty scheme on Thursday (March 12).

Electronic Arts has signed Tiger Woods to front a new interactive golf game which will copy the international golf pro’s swing. The game is due for release in the US in the summer.

The National Trust is linking with Allinson Brown Bread in a promotion which will run for seven weeks from the beginning of April. Customers will be able to exchange five on-pack tokens for a free entry into a National Trust property.

Maltesers is launching an on-pack promotion offering customers 10,000 if they find one of ten specially disguised Maltesers printed on the inside of packages.

American Express is launching a business card and gold business card, designed to meet the needs of small businesses. They will be targeted through direct mail.

Whitbread’s Rolling Rock lager will be promoted this week with a competition developed by media agency Motive Communications on the cable and satellite channel VH-1.

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