When the New Millennium Exhibition Committee gave a very limited insight into who will sponsor, and what will fill, the Millennium Dome, its new logo attracted little attention.
However, when the Diary began to ponder the identity, there was an air of familiarity about it. At first it was attributed to the overtones it shares, quite rightly, with the identity for Millennium Projects. But no, there was something else.
It was only when the Diary began to go through its plethora of business cards that it discovered what was at the root of this familiarity. The Dome’s identity, designed by Lambie-Nairn @ The Brand Union, has more than a little in common with the logo of Design Bridge – itself a specialist in the field of identity.