Separated at birth: bridging domes

When the New Millennium Exhibition Committee gave a very limited insight into who will sponsor, and what will fill, the Millennium Dome, its new logo attracted little attention.

However, when the Diary began to ponder the identity, there was an air of familiarity about it. At first it was attributed to the overtones it shares, quite rightly, with the identity for Millennium Projects. But no, there was something else.

It was only when the Diary began to go through its plethora of business cards that it discovered what was at the root of this familiarity. The Dome’s identity, designed by Lambie-Nairn @ The Brand Union, has more than a little in common with the logo of Design Bridge – itself a specialist in the field of identity.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here