Warming for swimmers in new ad tide

The onward march of the advertising medium is unstoppable, as we all know. Down toilets, on eggs, on satellites orbiting the globe, wherever there is a blank space, advertisers will find a message to fill it.

The latest medium encountered by the Diary is pool-side advertising. At the Diary’s local Clapham swimming pool in, er, Clapham, six-sheet poster ads for such warming beverages as Batchelor’s Cup-a-Soup have started appearing at the side of the pool.

But this could be dangerous. The Diary had just strapped on some water wings and was splashing about in the shallow end (Diaries love anything shallow) when the eye-catching poster caught our eye. It can prove highly distracting for the serious swimmer.

Suppose it had been the Wonderbra “Hello, Boys” ad, or one of those shocking Benetton posters? The first drowning by advertising is, no doubt, not far away.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here