BT puts 37m press and radio up for review

BT has launched the third stage of its four-part statutory media implementation planning and buying review by calling for tenders for its 37m press and radio account held by Zenith Media.

The review follows two already announced – for the strategic media planning account, and the TV and cinema planning and buying account held by IDK (MW December 18 1997).

The shortlist for the strategic account is published but BT media manager Victoria Harris says there will be no shortlist for the TV and cinema buying until a strategic agency is in place.

A result on the strategic media account is expected within the next four weeks. There will be a further tender for BT’s international media buying account, held by Mediapolis, later in the year.

In 1994 Zenith made a bid to pool all BT’s TV cinema planning and buying with its press and radio work. But IDK was handed the TV and cinema account. Agencies have been asked to respond to the tender for the press and radio brief, which is a four-year contract, by Monday.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here