Axa, the insurance giant, has launched a 44m global advertising campaign through DDB Needham Worldwide to establish the Axa name as a single brand in every country by the year 2000.

Wells BDDP, a US subsidiary of Omnicom-owned GGT, is to close on May 13 following the loss of three key clients, Hertz Corp, Toys R Us and Georgia-Pacific Corp.

Sketchley, the dry cleaning and photo development chain, is understood to have been talking to advertising agencies about running a campaign. It formerly used Team Saatchi for its ads.

Schweppes GB is launching a 3.1m TV campaign for Oasis, the still soft drink, through Saatchi & Saatchi. Ads will introduce a new flavour, orange, and will feature Lily Savage, Terry Venables, Mystic Meg and Mike Reid.

Le Shuttle has announced the shortlist for the pitch for its 10m account. The incumbent GGT, along with Young & Rubicam, Ogilvy & Mather, Bates Dorland, Leo Burnett will be pitching for the business.

Mellors Reay’s latest 1.5m campaign for Young’s chip shop debuts on national TV this week. The ad features Seventies rock star Noddy Holder and the strapline ‘fish like you’ve never seen’.

The Observer is running TV, radio and press ads through Ogilvy & Mather, bought by New PHD for its forthcoming serialisation of Nick Hornby’s new novel, About A Boy.

Wolff Olins has won the brief to evaluate and advise on the role of the British Council in promoting Britain abroad. The project may lead to a new identity for the organisation.

Interbrand Newell & Sorrell has rebranded social exclusion charity Cities In Schools as Include.

Benetton has joined forces with the United Nations for its latest global ad campaign, which marks the 50th anniversary of the Universal Declaration of Human Rights. The campaign features faces of children from around the world.

Filippo Berio is launching a 750,000 TV ad campaign for its olive oil brand. The four week campaign breaks on April 20 and will cover Carlton, Meridian, Granada, Yorkshire, Tyne Tees, Border and the Carlton Food Network.

Unilever is launching a promotion for its snack brand Peperami through Texaco forecourt outlets in March and April. The activity through Pka Marketing is understood to be the first time the snack’s “Animal” character has been used outside TV.

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