Digests

ITV2, the channel’s second digital service, will be traded as a national sell, it emerged at TV Barcelona last week.

Channel 5 is expecting its best viewing share to date this week, according to chief executive David Elstein.

Motive Communications has devised the media strategy for the new Gieves & Hawkes (right) advertising campaign which broke yesterday (Tuesday). Full-page ads are appearing in the Financial Times, The Sunday Times and in business titles. The ad, by Rainey Kelly Campbell Roalfe, plays on the suitmakers address, Number One Savile Row.

Triangle has appointed Matthew Heath to its board to run the company’s new media facility called Triactive. He moves from Mountain View Communications, where he was managing director.

Universal McCann Worldwide has promoted Robin Kent to chairman with responsibility for McCann’s media function in Europe, Africa and the Middle East. He was previously the company’s managing director.

Granada has signed a co-production deal to produce 13 TV movie projects over the next three years with the US premium movie cable station Showtime, including adaptations of classic 20th century US novels.

More O’Ferrall, part of More Group, has bought Postermobile’s 96-sheet sites to complement its existing supersites in Greater London. Postermobile will concentrate on its core 48-sheet business.

Poster Publicity, the outdoor specialist, has appointed Chris Stapleton, an executive at Portland, as national buying manager and has hired another buying executive, Ben Hammond from Freight Media, and Tim de Monte from Concord.

Safeway’s in-store magazine A Taste of Safeway is relaunched this week as Safeway Magazine.

BBC Good Homes will launch on March 27 backed by a national press and poster campaign. A sampler copy of the magazine will appear in the April 17 edition of the Radio Times.

Atco-Qualcast has moved its Atco and Qualcast brands media account from Young & Rubicam to MBS Media.

Co-operative Retail Services returns to TV with a campaign on HTV, regional C4 and GMTV lasting six weeks, through Motive Communications. Creative work is by Duckworth Finn Grubb Waters.

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