DIGESTS

Hasbro, the toy giant, has appointed George Volanakis as president of European sales and marketing.

Coca-Cola says rumours that its worldwide marketing chief Sergio Zyman is leaving are ‘pure speculation’. He is said to be talking to Microsoft and Nike.

Trocadero plc, the group which operates the Trocadero centre in Piccadilly Circus, as well as the Pepsi IMAX theatre, Max Drop Ride and Enid Blyton company, is changing its name to Chorion.

Audi’s latest campaign for the Quattro, through Bartle Bogle Hegarty, breaks this week in consumer titles such as Harpers, GQ and Esquire. There are three ads, one of which – called ‘Mirror’ – shows a wing mirror with the line ‘other cars are further away than they appear’.

Avis Rent A Car has launched a 2m advertising campaign to promote its new partnership with British Airways. The ads, created by Grey Integrated, will run in the trade and national press from March 21. They feature the strapline: “Getting together to make travel easier.”

Nintendo is to launch a colour Game Boy in Europe this year.

Warner Bros has teamed up with Mothercare for Baby Looney Tunes clothing and nursery items.

Tessa Jowell, minister of public health, met editors and publishers of teenage titles at the Periodical Publishers’ Association last week to discuss initiatives to curb the high level of unwanted teenage pregnancies.

Paramount Pictures is to make a feature film based on the Eidos computer game Tomb Raider, which features the character Lara Croft.

Kingfisher, the retail group which owns Comet, B&Q and Woolworths, is to launch a home shopping trial with interactive TV service VideoNet.

Levi’s is to give away 200,000 CD-Roms across Europe, called Choose Fun, to promote its White Tab jeans. The CD-Roms, which feature leisure games, were produced by new-media specialist Antirom.

Great Western Trains has launched its first loyalty scheme, called Seasoned Traveller, for customers with monthly, six-monthly or annual season tickets.

InterAd, a new European Internet ad sales house, has won the contract to sell ads on the AltaVista.Telia Website. InterAd was set up two weeks ago by former European staff of Softbank Interactive Marketing Europe.

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