Financial services watchdogs plan ads to highlight pension mis-sales

Financial services regulators are considering a consumer advertising campaign to raise awareness about the mis-sale of pensions.

The campaign is one of a number of proposals being mooted by regulatory bodies the Financial Services Authority (FSA) and Personal Investment Authority as a result of a pensions review.

The ads would form a part of a multimillion pound publicity campaign to track down consumers who may have been mis-sold personal pension plans.

The pensions review was began in 1994 to offer redress to people who were sold personal pensions when they would have been better off staying in, or joining, an occupational pension scheme.

A spokeswoman for the FSA comments: “It’s too early to talk about what form an advertising campaign would take or when we would do it.”

The proposal is contained in a consultation document issued to consumer groups and the financial services industry. The regulatory bodies will decide whether to proceed with an ad campaign once the consultation period expires on May 15.

In addition, a public information film featuring an ostrich is due to be broadcast on television in the next few weeks.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here