Cadbury Schweppes has unveiled a 16m-plus global ad campaign for the Schweppes brand centred on a 1m film shot in Mexico.
The campaign, created by Saatchi & Saatchi, will take the form of TV, cinema, poster and press ads across Europe, Hong Kong and New Zealand. The drive is designed to continue the brand’s repositioning as the “adult soft drink of choice”.
The TV and cinema ads feature a secret serviceman who evades capture by mercenaries armed with heat-sensing equipment as a result of drinking ice-cold Schweppes which reduces his body heat.
The film breaks in the UK on April 17, with posters going live at the end of April.