Teletext and ITN to launch rolling news

Teletext will launch its joint digital video and text service, the Information Channel, with ITN in November, featuring a split screen which carries a rolling news service.

Teletext commercial director Lawrence Lawson will operate in the same capacity across both the existing analogue and the new digital services. He also has senior responsibilities for marketing Teletext services.

The digital services will work on the SDN terrestrial multiplex and will be shown on both the Channel 4 and ITV multiplex.

The system will include ITN’s rolling news coverage which will take up a quarter of the screen, with text occupying the rest of the screen. The system is able to show ads in text-only, audio-only and the normal TV format.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here