8m launch for Boots’ new in-store insurance products

Boots the Chemist is launching health and travel insurance policies in a tie-up with Royal & Sun Alliance.

The scheme, which launches in mid-April, will offer instant insurance cover. Customers fill in a policy form, pay for it at the till and receive instant cover.

The launch will be supported by an 8m marketing spend, which will include TV advertising, through

J Walter Thompson, appearing in June. Press ads will begin at the end of April. There will also be direct mailings, using the mailing list of the Boots Advantage Card, and in-store promotions.

Royal & Sun Alliance will carry the insurance risk and supply the underwriting and claims services. The product will be Boots-branded, and the chemist chain will look after the retail and marketing side of the business.

There are five health cover options: family health, pregnancy, dental, child injury and accident. Travel insurance is available in four categories: gap-year travel, annual travel, single-trip travel and winter travel.

The scheme also offers the unique service of flying a relative out to a policy holder who is being held in a foreign prison.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here