AMV.BBDO wins 2.5m Capital brief

Capital Radio has handed its 2.5m advertising account to Abbott Mead Vickers. BBDO.

The account will initially go to the agency on a project-by-project basis for the next six months.

Capital’s marketing director Lizzie Palmer is believed to have handed the work to the agency without a pitch.

The account decision had been held up because the London-based station was involved in a year-long bid to buy Virgin Radio, which broadcasts nationwide. Capital eventually lost out last December after a consortium headed by broadcaster Chris Evans bought the station for 87m.

Capital, the oldest commercial radio station and the largest radio brand in the country, has been without an advertising radio since it split with incumbent GGT last August. GGT was invited to repitch, but declined. Capital had planned to appoint an agency last October.

Palmer launched the review saying she wanted to see how its advertising would fit into the whole of its business, which includes, the My Kinda Town restaurant chain, as well as a host of local stations around the country.

At the time, Palmer said: “We need to keep an eye on what keeps us fresh and maintains our position as brand leader.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here