Two-thirds of advertising, PR and marketing agencies are using the Internet without any form of Internet security system, ‘thus needlessly exposing their clients’ valuable data to potential theft and breaches of confidentiality’, according to an industry survey. The survey, conducted by Reed Exhibitions Companies’ in-house research department, identified marketing services agencies as a ‘key rupture in the IT security chain’, according to Tim Porter, manager of Infosecurity ’98.
Accipiter, developer of the AdManager advertising management system used by beeb@ the BBC and EMAP Online, has been bought for $35m (20m) by Internet marketing specialists CMGI. Marcus Bicknell, president (Europe) for CMGI, says CMGI is seeking to sign up more European Websites to use its systems, which allow advertisers to target banner ad campaigns by demographics and interests of surfers.
Excite (www.excite.com), the search engine service, is to launch a World Cup travel guide in June, offering football fans the chance to plan and book travel arrangements to the finals in France. The service will also include details of where to eat, stay, and shop at the ten city venues which are hosting the championships.
The Continental Research survey among media buyers and planners on attitudes to online advertising, as discussed by James Burckhardt in MW’s last New Media section (MW March 12), was commissioned by Taxi Interactive. A free summary of the survey can be requested by e-mail via Website www.mytaxi.co.uk/target.