DIGESTS

Leagas Shafron Davis planning director Alison Hardy has left the company and is expected to join Ammirati Puris Lintas as a board planning director. Leagas Shafron account manager Aran Corrigan is also leaving the troubled agency to join Grey as an account manager.

Sports Connection has handed its 1m advertising account to 1576 following a six-way pitch which included the incumbent, Adpartners. The sportswear retailer has 24 stores in Scotland and four in England.

McCann-Erickson Manchester has unveiled its first work for the kitchen company Magnet since it retained the 5m account last October. The executions will run with the strapline ‘Designed for living – Built for Life’.

Tullo Marshall Warren, the direct marketing agency, has launched a new database and account planning arm, insight@tmw.

The Advertising Association has launched a new publication called Parliamentary Briefing which will provide a monthly report on the legislative and regulatory developments within the commercial communications sector.

Beeching Dowell Stubbs has created the latest Pro Plus campaign for Roche Consumer Health. The ads, which launch this week, use the strapline ‘Live life on the edge without dropping off’. They will appear on London Underground, magazines and radio.

St Luke’s has created the second phase of its ‘Act your shoe size, not your age’ campaign for Clarks shoes’ spring and summer range. The 2.5m campaign breaks on Thursday…

…CICA, the Clarks children’s range, is launching an ad campaign through St Luke’s on March 30 to promote a new watch promotion. CICA watches will be offered for 2.50 with and CICA purchase.

The Mean Fiddler Organisation has appointed Tonic Communications to find sponsorships for its major festivals such as The Guinness Fleadh, Phoenix Festival, and the Reading Festival.

HHCL & Partners is launching a 1.5m advertising campaign for a new brand from Bacardi-Martini, called Martini Citro, a long drink with an alcoholic strength of 21.9 per cent by volume.

Triangle, the direct marketing agency, has won the account for household products company Vileda after a pitch against IMP.

Grey Advertising is dropping supermodels from new ads for Procter & Gamble’s Pantene Pro-V, and will use ‘real’ people with no professional modelling experience.

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