Brief

Turtle Wax is making a return to television advertising after a ten-year break with a 1.5m campaign devised by BDH Communications, the Manchester-based subsidiary of the GGT group. The adver-tisements, which break on April 6, promote two products: Colour Magic – a car wax – and Chipkit – a new product which conceals scratches on paintwork. The 30-second Colour Magic executions emphasise that the product will protect, as well as shine, your car. The commercials for Chipkit, which will be shown in ten-second slots, feature a pit-stop to communicate the product’s speed of action. Media planning is through CIA Media Solutions. National press work will be released in May.

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