Brief

Tango is launching two new TV ads as part of a 5m marketing campaign. The first is a 30-second execution for Orange Tango, called ‘Cupboard’, which breaks this week. The second is a ten-second ad, featuring Ray Gardner, which directs consumers to an on-pack promotion celebrating the World Cup. The ads are by HHCL & Partners, with media through Michaelides & Bednash and TMD Carat. The on-pack promotion offers consumers the opportunity to win a ‘Tango Football Shrine’, which includes a widescreen TV, inflatable Tango sofa, Tango rug, table football game, Tango floodlights, meat pies and a forklift truck of Tango.