DIGESTS

P&O Stena has appointed David Silvey as its new head of sales and continental marketing. He joined the company from Hertz Europe, where he was director of marketing and sales, business products Europe.

Ladbroke Group’s acquisition of Bass’s Coral betting business has been referred to the Monopolies & Mergers Commission by the President of the Board of Trade Margaret Beckett, following OFT concerns about off-course betting.

BA’s low cost airline Go will launch tomorrow (Thursday). An advertisement with the strapline ‘The new low-cost airline from British Airways’ appeared in Time Out this week featuring flights to Rome, Milan and Copenhagen for 100 return.

Babies R Us, a new retail initiative from Toys R Us aimed at mothers-to-be, will be launched this week.

Toshiba, Sony, Philips and other manufacturers of digital set-top boxes are considering launching a joint campaign to educate consumers about the benefits of digital television.

So…For Him, the Yardley owned aftershave for teenagers, is unveiling its 1m launch campaign (right) on May 1. The ads, through Gotham, will be shown on national TV and cinema, and in Sky and Loaded magazines.

Orchid Drinks is launching a fourth variant to its Amé drinks range called Amé Dry. The brand’s sales rose by 64 per cent in the year to November 1997, according to the company.

Imperial Tobacco is launching a press and poster campaign for its Lambert & Butler range next month. The ads focus on price and on the brand’s new packaging.

Budgens will rebrand 30 stores as B2 and phase in a convenience store format with more emphasis on fresh food. The first B2 store will open in Pimlico later this year.

Cellnet, the mobile phone network, is preparing to join its rivals in the pre-pay market, which has fuelled record subscriber numbers since December. Analysts believe the company will launch a scheme this month but Cellnet says ‘it is still in development’.

Woolworths is extending its sponsorship of cable music TV channel The Box for a further two years.

Guinness is to sponsor Greenwich Meridian 2000, the Millennium campaign based at the Old Royal Observatory at Greenwich.

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