DMB&B New York has commissioned fashion photographer Helmut Newton to shoot a TV and press campaign for the new Philips Cool Skin shaver. The ads, targeting 16- to 34-year-olds, make the most of Newton’s penchant for voyeurism and feature a man being shaved by a woman while his lover watches through a keyhole. Philips is planning two cinema and press campaign the first starting in May to run over summer and the second launching at Christmas.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.