NCR Financial Solutions Group, which provides automated teller machines for banks and financial institutions, has hired start-up agency Circus for a worldwide communications campaign.
Circus won the account after pitching against Bartle Bogle Hegarty, according to NCR. It has been suggested that the business could be worth $10m (6.25m), though NCR refused to confirm this. The company says the appointment of a media buying agency is still under consideration.
The campaign will target banks and financial services providers with NCR products, which the company says range from “data warehouses to automated teller machines and cover virtually every area of a bank’s business and technology infrastructure.”
NCR set up the Knowledge Lab 18 months ago in collaboration with banks as a research and development facility.
Circus was launched in January by Paul Twivy and Tim Ashton, formerly of Bates Dorland together with Dilys Malby from the Body Shop. It has so far won an image campaign for the BBC and work for Virgin Vie, the cosmetics retail chain.