Danka appoints EURO RSCG to 5m international print campaign

EURO RSCG Wnek Gosper has won the estimated 5m international Danka fax and photocopying business following a three-way pitch. The media account went to the agency’s affiliate Mediapolis.

EURO RSCG beat Grey and Publicis Focus to secure the account, which was initially thought to be worth as much as 10m (MW February 5). The budget has been set for a six-month period and will pay for a print campaign across Europe and Australia – the areas covered by Danka’s international division.

Danka is spending 7m on sponsoring the Formula One Danka Arrows team, which last season included Damon Hill. The international advertising is designed to exploit the increased brand awareness by explaining what products Danka sells.

“The priority is for simple communications – to tell people what we do,” says Danka director of marketing communications Barrie George. “It will complement what we are doing with Formula One.”

The work was researched in the UK, Germany and France and will break in early May in time for the Spanish Grand Prix in Barcelona. Danka has previously spent the bulk of its UK marketing budget on sports sponsorship, including a shirt deal with Premier League football team Everton.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here