DIGESTS

The French government has finally approved the sale of Radio Monte Carlo to a consortium formed by NRJ, Sud Radio and La Dépêche du Midi. First attempts to privatise the station began ten years ago.

Hertz has awarded its German advertising account to Michael Conrad & Leo Burnett, Frankfurt. The decision was taken despite the recent appointment of DDB Needham as Hertz’s global agency network.

Hachette-Filipacchi has launched a Spanish version of Paris Match. The first edition has 148 pages, and an initial print run of 600,000. Cover price is Ptas.300 (1).

Nivea (below right)is preparing the pan-European launch of Q10, an addition to its Nivea Visage face-care line. The product, an anti-wrinkle cream, will be supported by advertising from TBWA, to appear in May.

Nielsen has linked with Demoskopea in Italy to form Aritmea, a new market research company specialising in ad-hoc studies and statistical modelling.

Camif, France’s third-largest mail order company, is to open 20 retail outlets over the next three years. Called Les Maisonnables, the stores will sell furniture and household fittings.

Procter & Gamble is considering moving its local marketing operation to neighbouring Holland, according to reports in the Belgian press. The company has previously run its Benelux operations from Brussels.

TBWA has been chosen to handle the launch of Spizzico, a new chain of fast-food restaurants operated by Autogrill Espana, after a pitch which also involved Publicis and Grey.

Auchan, shortly to open its first hypermarket in Hungary, has announced plans for a further five outlets in the country. To encourage visits to its first store, near Budapest, the company has constructed an 8km access road.

Rapp Collins is the latest agency to turn its attention to older consumers, with the setting up in Italy of Golden Generation, a specialist division addressing the communications needs of 50- to 65-year-olds.

Codorniu, the Spanish cava maker, has been fined Ptas. 50m (190,000) by the country’s data protection agency, APD, for renting out customer lists to Publienvio, a direct marketing company. Codorniu is to appeal.

MediaCom has taken a majority stake in Effcom Services, the Swedish media agency group. The deal creates the country’s second largest media services group.

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