Digests

HP Bulmer’s lawyers have sent a letter to rival cider maker Matthew Clark claiming that the latter’s redesign of Blackthorn cider is similar to packaging for Strongbow (MW March 19).

Whitbread is putting a 15m marketing budget behind Heineken this year and is redesigning the packaging for Heineken Cold Filtered and Export.

Lee Cooper International has appointed Alain Azoulay, one of the co-founders of Chevignon, as product manager for jeanswear in the UK.

Budweiser is launching the second phase of its Anteater campaign (right) for Bud Ice on April 20. It is directed by John Payson, who made the Creature Comforts ads. The campaign has been created by BMP DDB and is part of Budweiser’s 6m marketing support for the brand this year.

Ocean Spray Cranberries, the fruit juice manufacturer, has signed a three-year advertising and promotional contract with tennis player Martina Hingis. The deal will attempt to capitalise on Hingis’ performance when she defends her title at this year’s Wimbledon Tennis Championships.

Sara Lee Corporation is to sell its international cut tobacco business, Douwe Egberts Van Nelle Tobacco, to British-owned Imperial Tobacco Group for $1.08bn (675m).

Antonio Betes, former marketing director at the Rank Group-owned Oasis Holidays, has been appointed marketing director at the Continental Tyre Group for the UK and Ireland.

Land Rover has launched a three-door version of its five-door Argyll Limited Edition.

ComTel, the UK’s fourth largest cable company, is to offer mobile phones to its business customers and a ten per cent tariff saving, through a deal with Cellnet.

Ottakar’s, the country’s third largest independent book retailer, floated on the stock market yesterday at 153p a share, raising 30.6m worth of capital.

Thomson is introducing three-tier seating on its charter flights. Three classes of travel – 360, 360 Extra and 360 Premium – are now available.

Walt Disney has unveiled a 31ft x 47 ft billboard in Liverpool to publicise the new Animal Kingdom theme park in Florida.

The Vauxhall Astra is built at Ellesmere Port and not Halewood as suggested in Marketing Week two weeks ago.

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