HP Bulmer’s lawyers have sent a letter to rival cider maker Matthew Clark claiming that the latter’s redesign of Blackthorn cider is similar to packaging for Strongbow (MW March 19).

Whitbread is putting a 15m marketing budget behind Heineken this year and is redesigning the packaging for Heineken Cold Filtered and Export.

Lee Cooper International has appointed Alain Azoulay, one of the co-founders of Chevignon, as product manager for jeanswear in the UK.

Budweiser is launching the second phase of its Anteater campaign (right) for Bud Ice on April 20. It is directed by John Payson, who made the Creature Comforts ads. The campaign has been created by BMP DDB and is part of Budweiser’s 6m marketing support for the brand this year.

Ocean Spray Cranberries, the fruit juice manufacturer, has signed a three-year advertising and promotional contract with tennis player Martina Hingis. The deal will attempt to capitalise on Hingis’ performance when she defends her title at this year’s Wimbledon Tennis Championships.

Sara Lee Corporation is to sell its international cut tobacco business, Douwe Egberts Van Nelle Tobacco, to British-owned Imperial Tobacco Group for $1.08bn (675m).

Antonio Betes, former marketing director at the Rank Group-owned Oasis Holidays, has been appointed marketing director at the Continental Tyre Group for the UK and Ireland.

Land Rover has launched a three-door version of its five-door Argyll Limited Edition.

ComTel, the UK’s fourth largest cable company, is to offer mobile phones to its business customers and a ten per cent tariff saving, through a deal with Cellnet.

Ottakar’s, the country’s third largest independent book retailer, floated on the stock market yesterday at 153p a share, raising 30.6m worth of capital.

Thomson is introducing three-tier seating on its charter flights. Three classes of travel – 360, 360 Extra and 360 Premium – are now available.

Walt Disney has unveiled a 31ft x 47 ft billboard in Liverpool to publicise the new Animal Kingdom theme park in Florida.

The Vauxhall Astra is built at Ellesmere Port and not Halewood as suggested in Marketing Week two weeks ago.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here