I read with amusement Jon Stewart’s view in Pitched Warfare (MW March 26) that interactive response systems have a role in agency pitching.
I have both interviewed agencies and been interviewed on many occasions. Anyone using an interactive key pad as a way of keeping would-be clients on their toes during the pitch situation have, in my view, sadly lost their way. Any attempts to avoid face-to-face communication should be viewed with suspicion.
If time and money are to be invested in a pitch, much better to spend it in researching the would-be client and their market and then demonstrating how your services can exceed their expectations. I wholeheartedly support Tony Whiteman’s view that if you want feedback, ask for it. I have never refused or been refused such feedback. For me, it has always been a thank you for the time and trouble invested – whichever side I’ve been on.
White Space Visual Communication