Handsets not key to pitching…

I read with amusement Jon Stewart’s view in Pitched Warfare (MW March 26) that interactive response systems have a role in agency pitching.

I have both interviewed agencies and been interviewed on many occasions. Anyone using an interactive key pad as a way of keeping would-be clients on their toes during the pitch situation have, in my view, sadly lost their way. Any attempts to avoid face-to-face communication should be viewed with suspicion.

If time and money are to be invested in a pitch, much better to spend it in researching the would-be client and their market and then demonstrating how your services can exceed their expectations. I wholeheartedly support Tony Whiteman’s view that if you want feedback, ask for it. I have never refused or been refused such feedback. For me, it has always been a thank you for the time and trouble invested – whichever side I’ve been on.

Karen Woodhead

Marketing manager

White Space Visual Communication

Barnsley

South Yorkshire

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here