TV talk puts executives in the firing line

Marketing Week’s TV 98 conference has proved something of a Becher’s Brook for the high-flying executives who travelled to Barcelona to talk digital.

In the three weeks since the shindig, both Richard Burdett, vice-president of marketing for cable company Flextech, and Saatchi & Saatchi veteran media director Mike Gorman have shared that sinking feeling of arriving at work in the morning and by the after-noon realising that their roles had disappeared.

As we all know, trouble has a habit of coming in threes. Smart executives at TV 98 who wish to complete the course should be rounding down their expenses, writing papers on how useful the conference was, and eyeing both their deputies and bosses carefully.

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