News Corporation’s worldwide media and marketing group News Corp One has appointed Kayne Lanahan, former media director at Omnicom’s Meskly Newman, Harry, to run the operation. She will take up the post of senior vice-president at the division, which was created to offer advertisers unique ways to partner with News Corporation.

The Observer has teamed up with Panini to offer readers World Cup sticker albums from April 19. Chelsea’s sacked player-manager Ruud Gullit will write a column for the paper during the World Cup. And Observer Sport will be boosted to 16 pages. A national advertising campaign has been created by Ogilvy & Mather, with media buying through New PHD.

The National Magazine Company’s new lifestyle title for parents, M, has named Lara Tabor as sales development manger. Tabor previously worked on Zest.

Strathclyde Police is to go back on TV in the region this week. Its ‘operation spotlight’ advertising in November helped reduce fear of crime from 66 per cent to 42 per cent (MW November 20 1997). The campaign was devised by The Bridge.

Alan Pascoe International director of football Charlie Beauchamp has left the sports agency to set up the Beauchamp consultancy.

The Billett Consultancy has launched Billetts Outdoor Tracker – a product to evaluate clients’ outdoor planning and buying.

BSkyB has appointed Claydon Heeley International to work alongside M&C Saatchi which was appointed to handle the estimated 20m creative account in January. It is understood that Claydon Heeley will develop a direct marketing strategy for the launch of digital.

Associated New Media, the online newspaper publisher of the This Is London and Soccernet Websites, has signed a content distribution deal with Microsoft Network UK.

Time magazine’s latest corporate reputations survey, EuroImages 3, found that Microsoft is the best-known company among its readers. Some 81 per cent of respondents claimed to follow its activities or to have a considerable knowledge of the company.

Northcliffe Newspapers Group has chosen Real Media to sell national and international advertising across its Websites. Northcliffe recently launched This Is Staffordshire – the first of 17 digital community Websites to be rolled out over an 18-month period.

Cricinfo, the popular cricket Website, has appointed New Media Marketing & Sales to sell advertising and sponsorship campaigns in the UK.

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