DIGESTS

Nasdaq, the US stock market, has promoted Maggie Kelly to the London-based position of vice-president of international marketing. She will have responsibility for raising its profile in Europe.

Milk Marque, the dairy farmers co-operative which markets milk, has appointed company secretary Paul Beswick as managing director following the departure of David Yeoman last week. Beswick will represent farmers in the Monopolies & Mergers Commission investigation into the supply of raw milk, which is due to conclude in October.

Levi’s has launched one of the biggest online ad campaigns for a mainstream brand. The 250,000 initiative, consisting of seven animated sequences on 150 Websites in 20 European countries, has been created by Bartle Bogle Hegarty. Media is through Motive Communications. Production is by Lateral.

The British Clothing & Industry Association is launching a campaign to promote menswear in the UK. Labels including Marks & Spencer, Ben Sherman, Moss Bros and Levi Strauss will join forces in the push, scheduled to launch in May.

Associated British Foods, owner of brands such as Kingsmill bread and Silver Spoon sugar, has been forced to issue a profits warning. Chief executive Gary Weston blamed the ‘green pound’ – the EU’s exchange rate for regulating farm prices – for an 8m fall in pre-tax profits for the six months to February 28.

MFI Furniture Group has promoted Matthew Ingle to the board as managing director of MFI Furniture Centres. Ingle was previously managing director of MFI subsidiary Howden Joinery. Bob Wilson, managing director of MFI Manufacturing, also joins the group board.

Borders, the US bookstore, plans to open another two book and music megastores before the end of the year. A Brighton site will open in September and a Glasgow store in November.

Carphone Warehouse is to launch a Website this summer that will combine mobile sales with product information.

Vodafone Corporate is to launch a direct marketing campaign around its new mobile recovery service for business users.

Marketing Week is to co-sponsor the New Marketing conference on April 29. Sessions will range from the future of loyalty marketing to new media. MW readers can get a ten per cent discount on tickets. For more information please call 0171-292 6500.

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