Kiss marketing chief quits

Chris Sedgwick is understood to have quit as marketing director of London dance radio station Kiss 100 FM to return to Cadbury Schweppes less than a year after leaving the company.

Sedgwick, who left last week, is expected to join Cadbury Schweppes’ Watford offices as east European marketing director early next month.

Sedgwick joined the radio station last June from Cadbury Schweppes, where he was marketing director for northern Europe. Before joining Cadbury Schweppes, he worked at Mars as research and planning manager for the UK and Europe.

Sedgwick replaced Malcolm Cox at the radio station. In October 1996 Cox became marketing director of radio sales house EMAP On Air, which sells airtime for EMAP Radio’s 19 local UK stations.

Liz Marsden, Cadbury Schweppes marketing director for Russia has left the company.

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