Shell in legal row over Smart Card

Ogilvy & Mather is to unveil a national poster campaign on Thursday for the ‘Debate of the Age’ – a huge public consultation process to address the changes in our society resulting from an ageing UK population.

Ogilvy & Mather is to unveil a national poster campaign on Thursday for the ‘Debate of the Age’ – a huge public consultation process to address the changes in our society resulting from an ageing UK population. The initiative, co-ordinated by Age Concern and backed by companies such as Bupa, includes TV and radio debates, an attitudinal survey and a roadshow. O&M’s drive, which will be followed by press ads, underlines the fact that nothing about the future is certain. For the first week, ads will show a TV screen with one of five sets of shocking bogus statistics. The ads then read: ‘The statistics of the future haven’t been written yet. Don’t let someone else write them for you.’

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here