Staking future on a rare medium?

The Diary was intrigued to learn that the Periodical Publishers Association has this week been consulting the British Association of Professionals in the Paranormal (BAPP).

Had the Association embraced the Aquarian age and turned its back on traditional research? Would members be joining hands over a baize table, predicting future trends from a darkened room in Queen’s House? Had they all gone completely mad?

The meeting was apparently arranged to discuss ways of regulating ads for psychics and other paranormal service providers… Sounds like a lame explanation to us. At least it gives the PPA’s mission statement “to ensure magazines are the most successful medium” a whole new meaning.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here