BMP DDB has won the 10m creative account for National Savings, while BMP Optimum has won both the media strategy and media buying accounts.
Leo Burnett, WCRS and M&C Saatchi were shortlisted for the creative account alongside BMP, while media strategy was contested by Leo Burnett, Mediapolis, Walker Media and BMP Optimum.
Media buying was fought out between BMP Optimum, Mediapolis, Walker Media, John Ayling & Associates and the Media Business.
Walsh Trott Chick Smith, which has created a number of National Savings’ tactical campaigns in recent months – including the “It’s incredible” premium bond campaign – has been retained to handle project work and tactical advertising.
National Savings commercial director Christopher Moxey says: “We were looking for agencies who would make a formidable team to help us reposition the National Savings brand and drive forward the business. We are confident that we have selected a winning combination.”
Last year National Savings’ total marketing budget was approximately 10m. The budget for this year has not been disclosed.
WWAV Rapp Collins and the incumbent GGT Direct are awaiting the announcement of which agency picks up the direct marketing business. An appointment to the corporate identity and design business will be announced in the summer.