Brief

A new press campaign for the Honda CRV uses pieces of road surface shot at unusual angles to make up letters. They spell out ‘automatically switches between two and four wheel drive’. The campaign, created by CDP, breaks in May and will run for three months in the national press and style magazines. The creative team, headed by CDP art directors Noel Hasson and John Cook, scoured town and country to collect the photographs which range from a cattle grid to double yellow lines.

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