A new press campaign for cassette and video manufacturer TDK breaks in June through Doner Cardwell Hawkins. The work features an image of pop star Janet Jackson created by a pattern of TDK MiniDiscs, and compares the attributes of the MiniDisc products with those of Jackson. The ads will appear in magazines such as FHM, GQ, Esquire, Loaded and Men’s Health. It has already run as a poster campaign in Europe. TDK is also sponsoring Jackson’s European tour.
Doner is developing a new brand campaign for TDK to launch across Europe this autumn.