Probably the moment has arrived for Bob Ayling to admit defeat. The “business” traveller has already reacted adversely to the new “arty logos”. The businessman requires efficiency and courtesy from his airline, not an environment that suggests “Let’s go on holiday!”, as the present image conveys. This is an approach usually adopted by charter companies.
But now the new British Airways logos are also proving to be a safety hazard (Daily Telegraph, April 8). May I suggest to Ayling a panacea, but not a cure.
First, stop the programme of repainting the planes.
Second, issue new instructions to reproduce the various global motifs on the nose of the plane and the BA ribbon or a new logo – such as that of Concorde – on the tail.