BT to launch convergent ‘One Phone’

Telecoms giant BT is on the verge of launching the UK’s first handset to act as a mobile phone outside and a cordless phone inside, under the brand name One Phone.

The new product is on trial at several BT buildings in the UK and will represent the first foray into “convergent telephony”, where mobile and fixed line facilities merge.

One Phone has the ability to locate a caller’s position and make appropriate tariff changes, depending on whether it is acting as a mobile or a cordless phone.

Mike Wagner, the former BT sales and marketing director, now head of its mobility division, is responsible for the project.

BT chief executive Sir Peter Bonfield recently told an audience at the University of Zurich: “You pick up your cordless phone in the office and walk in to the street where it automatically connects to the mobile network.

“Then when you arrive home, it may act like a ‘cordless’ again and be tariffed as if a residential fixed phone – in a sort of ‘Home Zone’.”

Bonfield made it clear that BT would concentrate on convergence technology, calling the next millennium “the century of mobility”.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here