BT to launch convergent ‘One Phone’

Telecoms giant BT is on the verge of launching the UK’s first handset to act as a mobile phone outside and a cordless phone inside, under the brand name One Phone.

The new product is on trial at several BT buildings in the UK and will represent the first foray into “convergent telephony”, where mobile and fixed line facilities merge.

One Phone has the ability to locate a caller’s position and make appropriate tariff changes, depending on whether it is acting as a mobile or a cordless phone.

Mike Wagner, the former BT sales and marketing director, now head of its mobility division, is responsible for the project.

BT chief executive Sir Peter Bonfield recently told an audience at the University of Zurich: “You pick up your cordless phone in the office and walk in to the street where it automatically connects to the mobile network.

“Then when you arrive home, it may act like a ‘cordless’ again and be tariffed as if a residential fixed phone – in a sort of ‘Home Zone’.”

Bonfield made it clear that BT would concentrate on convergence technology, calling the next millennium “the century of mobility”.

Recommended

There’s no plan to cut Jet design

Marketing Week

I was very perturbed by the inference in your piece “Jet to ditch forecourt design” (MW April 2). There is no question that the design work, especially the shop design by Light & Coley and the Lumsden Design Partnership, is to be changed. It has been phenomenally successful, with an average increase in business of […]

BSkyB turns off ER fans by broadcasting repeats

Marketing Week

BSkyB has angered fans of medical drama ER by showing weeks of repeats after being hit for the first time by delays in the US transmission. Under Sky’s agreement with ER’s distributor Warner Brothers, it cannot screen an episode in the UK before it has been shown in the US. But weeks of sporadic interruptions […]