Dell raids Hekuhodo for ad chief to spearhead intrnational drive

Direct-sell computer company Dell has appointed Michael Faust from one of Japan’s largest advertising agencies Hakuhodo to be European advertising and marketing communications manager.

Faust will co-ordinate the brand’s advertising in Europe, Middle East and Africa.

The move follows the appointment of J Walter Thompson Worldwide to create a global brand- building campaign for Dell. The push, designed to create a consistent worldwide image for the company, is expected to have a spend of 40m.

Faust reports to Annick Devillard, European corporate communications director. He will be expected to co-ordinate the roll-out of the new brand campaign which is expected to launch next month.

Faust was group account director and associate director at the London office of Hakuhodo.

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