Deutsche Fussball Bund (DFB) has chosen DMB&B, Frankfurt, to handle a two-year, DM 20m (7m) campaign to promote Germany as the venue for the 2006 World Cup.

McCann-Erickson and Madrid agency La Banda de Agustin Medina have called off negotiations over McCann buying a majority stake. Among other accounts, La Banda is handling advertising to support the sale of shares in Tabacalera, the state-run Spanish tobacco company.

Audi is to retain its international agency network, despite Jung von Matt quitting to take up BMW’s domestic and international account. Candidates for the estimated DM 130m (40m) business include BBDO and Scholz & Friends, both of which end their contracts with BMW in January.

DDB Needham, France, has acquired Hintzy Heymann, a specialist corporate advertising agency, which it will now merge with its own, similar division, DDB & Co. Hintzy Heymann’s management will take a 20 per cent stake in the new venture.

Interbrew France has been renamed Brasseries Stella Artois to reflect the importance of the lager brand of the same name. Stella Artois makes up 55 per cent of the company’s sales in the country.

Average income of members of AACC, the French advertising agency association, grew by 4.5 per cent last year. Leading performer among the major agencies was J Walter Thompson, which posted growth of 40 per cent.

Europ Assistance has named Geoffrey Davis as communications manager for its Italian operation. Davis, 30, has lived in Italy since 1991, working with ad agencies Verba DDB and BBDO.

Viva, the German music TV channel, has updated its on-air image with a complete redesign. The new look, on air from April 20, was produced in conjunction with Vienna agency DMC.

Publicis has replaced Enrico Lehmann as head of its Italian operations. His replacement will be Vito Nuzzi, currently vice-chairman of the agency. Nuzzi entered the industry with Publinter/Ayer and has been with Publicis for eight years.

Lottomaticaj, the Italian lottery operation, has awarded its advertising to Milano & Grey after a protracted pitch involving ten other agencies. The award is worth about Lir. 50bn (17m) in billings annually to the agency.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here