Media sells IT marketing short

While I was pleased to read – at last – some serious coverage of marketing within the IT industry in “Why IBM needs Sony’s expertise” (MW April 9), I am still disappointed by the lack of coverage of IT marketing and advertising in the marketing press.

This market is one of the most impressive in the UK. Between March 1996 and February 1997 the value of IT advertising was 233m. For the corresponding period between 1997 and 1998, this increased to 277m, representing a rise of 18.9 per cent.

IT advertising now ranks number 11 in the industry, just behind drinks, travel and transport, and leisure equipment but bigger than household equipment, pharmaceuticals and clothing.

Investment in IT advertising is increasing faster than the market as a whole. This growth will continue in the future, making marketing in IT companies an increasingly important area for the marketing press to cover regularly.

Joop Uitendal

Group marketing manager

Corporate Computing

VNU Business Publications

London W1

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here