I was very perturbed by the inference in your piece “Jet to ditch forecourt design” (MW April 2).
There is no question that the design work, especially the shop design by Light & Coley and the Lumsden Design Partnership, is to be changed. It has been phenomenally successful, with an average increase in business of 120 per cent. In fact, with such a significant payback, we are continuing to roll-out this design.
Any discussions about combining the Jet design on a pan-European basis are ongoing, and although the economies of scale you cited are indeed attractive, I would stress that no decision has yet been, and may not be, made.
The article does not question the success of the UK design. But it does correctly raise the question of how Jet’s pan-European co-ordination of design, and the drive for economies of scale, can be squared with the roll-out of a design programme that is estimated to have already cost the petrol company 8.5m in the UK. Especially when the pressure for that uniform design is coming from outside the UK – Editor.