Maiden Outdoor, the poster contractor, has bought six-sheet poster company Adlight for 15m. The deal gives Maiden 3,200 new panels, most of them at Asda, Somerfield and Kwik Save supermarkets, which makes it the third biggest six-sheet owner in the market.

JC Decaux, the French outdoor advertising group, was tipped to serve a civil lawsuit last night or this morning (Wed) against arch-rival and British bid target the More Group, alleging anti-competitive practices at its subsidiary in France.

London Transport (right) has hired The Reduced Shakespeare Company to star in a series of 16 screen idents for its sponsorship of the Carlton TV listings show ‘Good Stuff’. The idents, created by BMP DDB, range from opera to greyhound racing and its very own version of Star Wars.

The ITC announced this week that masthead programmes will be allowed on all UK commercial terrestrial channels, following a year-long experiment with masthead programming on cable and satellite (Media Comment, page 14.)

Richard Holliday, managing director of outdoor advertising research body Postar, has appointed surveyor Longdin & Browning to classify all roadside panels in a two-year project.

The BBC will release its first Top of the Pops double-CD at the beginning of May, as previously revealed in Marketing Week (MW January 22). The album will be released by PolyGram.

Cinema admissions for the first quarter of 1998 reached 39 million. That is 22.6 per cent up on the same period last year, and the highest first quarter for 26 years, according to the Cinema Advertising Association.

Holsten Pils will be the title sponsor for the weekend dance festival Universe 98 at the end of May. The deal was brokered by music sponsorship agency FFI Beatwax.

Pearson, the media group, has sold its consumer magazine publishing businesses, including Future Publishing, for 142m to a venture capitalist group comprising Chris Anderson, founder of Future, and existing managers.

Central Television is unveiling a new corporate identity, which has been designed by Lambie-Nairn@The Brand Union.

Premier, the contract publisher, has appointed Liz Balding, formerly managing editor of Redwood’s international Marks & Spencer magazine, to edit the Asda magazine.

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